Google Business Profile setup checklist

A practical profile setup that improves calls, direction requests, and trust.

5 min read Updated March 2025

11

Checklist Items

Key Takeaways

Your Google Business Profile is often the first thing customers see when searching for your services. Here's the checklist to make it work for you.

Claim and verify your profile immediately

Choose the right primary category - be specific, not general

Add all business categories that apply to your services

Complete your business description - 750 characters max, focus on what makes you different

Add your phone number - use one that is staffed during business hours

Set accurate hours - including holiday hours

Add photos regularly - exterior, interior, team, and work examples

Keyword stuffing in your business name

Using a generic category like "Store"

Ignoring customer questions in Q&A

Not responding to reviews

Upload new photos every week - Google favors active profiles

Use Google Posts monthly to share updates, offers, and news

Add Q&A content - pre-populate common questions and answers

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