Small changes that increase phone calls without increasing ad spend. Focus on what actually moves the needle.
Google Maps rankings are driven by three factors: relevance, trust, and activity. Optimize for all three to get more calls without spending more on ads.
Help Google understand what you do so you show up for the right searches.
Choose the most specific primary category that describes your core business.
Write a short 250-word description with your main services and service area.
List all your services with brief descriptions. Match how customers search.
Set your service area to include all the cities and neighborhoods you serve.
More reviews and better photos signal reliability to Google and customers.
Aim for at least 50 reviews. More reviews = more trust signals.
Get new reviews regularly. A steady stream beats a large bulk from years ago.
Upload actual photos of your business, team, and work. Skip stock photos.
Keep your hours updated, especially holidays. Set special hours for peak times.
Regular activity on your profile signals that your business is active and engaged.
Post short updates weekly. Offers, tips, or news about your business.
Monitor and answer questions. Add your own Q&A with common questions.
Add new photos monthly to keep your profile fresh and engaging.
This seems obvious but many businesses lose calls because the call button does not work or the phone number is wrong. Check that your phone number is EXACTLY the same in these 3 places: (1) Website footer, (2) Website contact page, (3) Google Business Profile. Any difference can hurt your rankings.
Get a free Google Maps audit. We will review your profile and give you a prioritized action plan to increase calls.
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